Races

Races

DCIM100GOPRO

Races

The duration of the professional road cycling season extends from January to the end of October and is one of the longest seasons in professional sport with over 270 races in Europe alone and with 40 million spectators attending races each year. The total annual global TV broadcast hours is in excess of 65k via terrestrial TV coverage and Eurosport, with the latter providing efficient worldwide distribution for fragmented national media markets.

  • Title, Presenting, ‘Official Status’ Sponsorship Opportunities
  • Sponsorship of Specific Race Jerseys and Classifications
  • Branding on race Communication, Signage and Social Media – Twitter, Facebook, Instagram
  • A Percentage of Branding on Start and Finish Press Boards
  • A Percentage of Branding on Start and Finish Podium Backdrops
  • A Percentage of Branding on Start and Finish Gantries
  • ‘On-Course’ Branding
  • Branded Cars in Race Convoy
  • Exposure in Official Race Programme
  • VIP Hospitality for Employees and Guests during the race
  • Car rides in race convoy for Guests
  • Activation Rights : Sampling of Products and Brands during the race – Start and Finish Lines
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