Brand Benefits

Brand Benefits

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Professional Road Cycling means “Business”

  • Cycling addresses two of the major Government concerns which dominate society today – Environment and Health/Wellness/Fitness – and is in sync with important social trends
  • The sport of cycling, both professionally and recreationally, overcomes the demographic, social, and gender barriers which other sport sponsorships can create, and appeals to all age groups
  • The professional and recreational sport of cycling is a socially responsible activity and for many a green mode of transport. Cycling remains at the forefront of the alternative transport debate and the environment remains at the forefront of global corporate social responsibility. Cycling is a green sport which doubles as a primary mode of transportation yielding CO2 reduction benefit
  • Consumers are 3x more likely to engage with an organisation which share values and affinity
  • The professional and recreational sport of cycling is relevant to a large enthusiastic audience base, a sport with passionate consumers, a health and wellness platform for employees, consumers and partners, has high relevance to enthusiastic purchase decisions and the only sport which offers true participation, health and social benefits…….cycling is a universal sport for everyone
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