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The Commercial Benefits of Professional Road Cycling to the Business Activities of an Organisation or Brand – Why Cycling Makes Sense…….

The undertaking of a sponsorship or commercial partnership within professional road cycling, whether a sponsorship of a Team, an individual Rider as a brand Ambassador of a specific product, or the sponsorship of a professional road cycling race, will create many benefits to many different categories of business. I would like to list examples of the benefits below (with a conclusion afterwards) which confirms professional road cycling as an ideal commercial platform in today’s congested sporting sponsorship market enabling brands and organisations to build emotional connections to a large and responsive audience and widespread fan affinity.…

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Cafe Porteur : An obligatory venue for all Cyclists and Cycling Enthusiasts…….

On many occasions I have passed Cafe Porteur on Church Road in Hove and I was curious to find out more so I made a visit on a Saturday morning. Curiosity certainly did not ‘kill this cat’ as I was very impressed with what I discovered and also the plans for the future which include big double doors at the front of the cafe to make easier access for customers’ bikes, the creation of an enclosed garden at the rear of the property and bike racks on the pavement outside the front of the shop.…

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Basque Cycling Vocabulary : Euskal Txirrindularitza Hiztegia

With the 57th/2017 Edition of the Itzulia (Tour of The Basque Country) now underway, I thought I would construct a list of cycling words in Euskararen (Basque language) to help people having a cycling holiday in the Euskal Herria (Basque Country) of either Spain or France or both...... and apologies for any inaccuracies!Read More